Mega Sporting Events & Social Development
in Qatar
An investigation into public value creation and capacity
building in the higher education and sport sectors
Mega Sporting Events & Social Development
70+
Sports events Qatar hosts per year
3
Major events studied
3
Years of active research
5+
International conference presentations
Project overview
About the research
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The idea of our research was triggered by the fact that Qatar organizes more than 70 sports events per year, 14 of them are international events. The success of mega events is usually assessed using tangible benefits albeit the financial ones.
Research journey
Project Timeline
Follow our key milestones — click any event to expand details
2023
March
Project activation
Official launch of the research project. Initial stakeholder engagement and team formation.
May
Preparation meetings & kick-off with BOA
Strategic planning sessions with the Board of Advisors to align research objectives and methodology.
June
Conceptualization & scoping review
Phase 1: Comprehensive literature review and conceptual framework development for public value and capacity building.
Aug – Sep
Measurement tools preparation
Development and validation of research instruments and data collection methodologies.
September
NSF & Clubs data collection
Data gathering from National Sports Federations and sports clubs across Qatar.
October
Event #1 — Asian Men's Handball Olympic Qualifications
First major event study. Public opinion survey and HE questionnaire deployed alongside live data collection.
Oct – Dec
Data collection & analysis
Intensive data collection across multiple groups and 1st event quantitative analysis.
November
Collaboration with Ministry of Higher Education
Strategic partnership established with the Ministry of Higher Education for enhanced research scope.
2024
January
Volunteers training for data collection
Comprehensive training program to ensure data quality and consistency at large-scale events.
February
Event #2 — World Aquatics Championship, Doha 2024
Second major event study. Data collection and observation at the World Aquatics Championship.
March
2nd event data analysis
Detailed statistical analysis of World Aquatics Championship data with comparative insights.
April
Results Dissemination Workshop
Stakeholder workshop presenting findings from the World Aquatics Championship study.
Jun – Aug
Publication & conference abstract preparation
Academic publication writing and conference presentation preparation for research dissemination.
September
EASM Conference — Paris
Presented findings at the European Association for Sport Management Conference in Paris.
October
Social media outreach expansion
Enhanced digital presence and social media strategy for broader research impact.
November
Event #3 preparation + Qatar Tennis Federation partnership
Prepared for third event study with a strategic partnership with Qatar Tennis Federation.
2025
February
Event #3 — Qatar ExxonMobil Open 2025 & QU Research Forum
Third event study at Qatar ExxonMobil Open. Participated in Qatar University Annual Research Forum & Exhibition.
May
NASSM conference participation
Presented at the North American Society for Sport Management Conference.
June
1st paper publication
Publication of first peer-reviewed research paper from the project findings.
July
Papers submission + 3rd event data analysis
Ongoing paper submissions and comprehensive analysis of third event data.
September
EASM 2025 Conference participation
Follow-up presentation at the European Association for Sport Management Conference 2025.
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Partners & stakeholders
Supporting organisations
"
Capacity building for the citizens will enhance the development of the country.
— Lailah Gifty Akita
Qatar University - College of Business and Economics
Phone
+974 33020441Copyright © 2026 SIR All rights reserved.